About Us

Welcome to New Chef Fashion, Inc.

"NEW Chef Fashion, Inc"has revolutionized the culinary industry by creating uniforms with creativity and style since 1989. Our uniforms set your business apart from your competition and compliment your unique and distinctive image. As your one stop source for restaurant, wait staff, kitchen staff, and house staff apparel, NCF solves your service staff's needs. By utilizing our unique brushed cottons, Egyptian cottons, and fine blends coupled with ribbons and trims; our uniforms make a unique and professional image for your staff. Creating fashion statements for your business is our business. And we aren't satisfied until you are satisfied.

Our in-house graphics team can help you further enhance your apparel with custom artwork designs for embroidery. Our embroidery applications are handled promptly and professionally to meet your requirements in an efficient and cost sensitive manner.


Whatever your demand, NCF always treats you like our most valued customer, because you are! Delivering high quality fashions in an affordable, timely manner is what we've been doing since our inception. Distinctive styles and creative flairs combined with personalized and professional service make doing business with NCF a pleasure from order to delivery. Competitive pricing sets us apart from our competition and further enhances your uniform purchasing experience. NCF welcomes corporate accounts as well as distributors and strives to make the most difficult decisions of custom garment ordering, as easy as possible.


New Chef Fashion Inc was co-founded by a fashion designer and a manufacturing/merchandising expert and brings an understanding of fine apparel, entrepreneurial success, and fashion appearances to fine facilities ranging from delicatessens and restaurant chains to cruise lines and five star resorts.


Whether you need to outfit a staff of one or one thousand, New Chef Fashion, Inc has you and your staff covered. We offer specialized and tailored designs to meet the needs of everyone on your staff, from the petite extra small to the big and tall up to 7X. Our fashion uniforms are designed to make a unique and complimentary statement about your business from our business!


Providing the highest of quality uniforms for all the members of your staff is not just a business, it's a mission. NCF is proud to play a fashion role in your business success. We don't just manufacture staff clothing -- we create a comfortable yet professional uniform for your entire staff that compliments your business' overall image.


Utilizing our design skills we designed a special jacket and presented it to Toque Blanche organization, our very first customer. And we've been customizing and creating uniforms for chefs, wait staff, house keeping personnel, and front office staff ever since!


All customer service representatives that you do business with at NCF are dedicated to making your experience as professional and personable as possible. You will never just be an account number with New Chef Fashion. We understand that we are creating real work wear for real people and we aren't satisfied until all your needs have been met. You can depend on us to meet and exceed all your expectations.


As a company we are most proud to say that we have more than 40,000 accounts amongst which are the most prestigious Hotels, Casinos, Country Clubs, Culinary Schools, Restaurants, Cruise Lines as well as Chef's Organizations and various branches of the military. We at NCF have also been awarded the distinguished honor of being the official outfitters of the ACF (American Culinary Federation) and have received numerous recognitions. Other prestigious organizations such as Chaine des Rotisseurs, and WACS (World Association of Chefs Societies) as well as Golden Toque have also entrusted NCF with their uniform and embroidery requirements.


Thank you for using New Chef Fashion to meet all your uniform needs!

If you Look Good,
You Feel Good,
You "Cook" Good!


Thanking your for your patronage,

Lucien Salama, President - Chantal Salama, Vice President








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NEWCHEF FASHION INC. 1989-2018 | LOS ANGELES , CALIFORNIA | 1.800.639.2433